Dates: June 2nd to July 25th, 2025
Duration: 8 weeks (24 hours in total)
Fee: 224,200 RWF

Course Description:
This intensive Digital Marketing course is designed for both beginners and professionals looking to build or enhance their digital marketing skills. Covering a wide range of topics, the course will equip participants with the tools and strategies to succeed in the ever-evolving digital landscape. From social media marketing to search engine optimization (SEO), email marketing, content marketing, and paid advertising, this course will provide a deep dive into the key components of digital marketing.

Course Highlights:

• Introduction to Digital Marketing: Understanding the fundamentals and scope of digital marketing.
• Social Media Marketing: Building a strategy, creating engaging content, and managing social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• SEO (Search Engine Optimization): On-page and off-page SEO techniques to improve organic search rankings.
• Email Marketing: Creating effective email campaigns, segmentation, and analysis of results.
• Content Marketing: Developing a content strategy, writing for digital platforms, and content distribution.
• PPC (Pay-Per-Click) Advertising: Google Ads, Facebook Ads, and other paid advertising platforms.
• Analytics and Metrics: Understanding data and metrics to measure digital marketing success and improve strategies.
• Digital Marketing Trends: Keeping up-to-date with the latest trends, tools, and technologies in the digital marketing world.

Course Outcome:
By the end of this course, participants will be able to:

• Develop and implement effective digital marketing strategies for businesses or personal brands.
• Utilize social media platforms to build engagement, increase followers, and drive conversions.
• Optimize websites for search engines to increase organic traffic and visibility.
• Create and manage email marketing campaigns to improve customer relationships.
• Implement content marketing strategies to attract and engage a target audience.
• Manage and optimize paid digital advertising campaigns to maximize ROI.
• Analyze and interpret digital marketing data to refine and enhance marketing efforts.
• Stay ahead in the digital marketing space by understanding emerging trends and best practices.

This course is perfect for small business owners, aspiring marketers, and professionals looking to switch careers into the digital marketing field. It will provide participants with the knowledge and skills to excel in the modern marketing environment.